The Hidden Cost of Flying Blind: Why Measurement is the Foundation of Modern Customer Experience
Having spent the past 2 decades in enabling differentiating customer experiences, I’ve watched countless organisations pour millions into customer service operations while […]
Why Are Contact Centers Still Doing Quality Assurance the Old Way?
We all know the checklist. It usually starts like this: You know the rest; 10 generic questions, repeated across every contact center […]
The Cheshire Cat’s Guide to Customer Experience: Why Most Contact Centers Are Walking in Circles
“Would you tell me, please, which way I ought to go from here?” asked Alice. “That depends a good deal on where […]
If You Can Outsource It, You Can Automate It
Outsourcing used to be the blueprint for scaling customer service, particularly offshoring to cheaper labour. But today’s best contact centers aren’t scaling […]
If You Don’t Own Your AI, You’re Training Someone Else’s
Around 2010 there was a popular phrase attributed to social media that stated, “if you’re not paying for the product, you are […]
About Trusst AI
Headquartered in Grand Junction, Colorado, Trusst is the Agentic CX intelligence and automation layer built natively into your AWS Cloud. Securely integrated […]
AI Insight Revolution: A Holistic Business Game-Changer
Unlocking Customer Insights with Generative AI: A Holistic Approach to Enhancing Product and Service Excellence. Generative AI is transforming the way organisations […]